Home Services Franchise

Leadership

Paul Flick Read Bio

Paul Flick Leadership
Chief Executive Officer
Paul Flick built Premium Service Brands on a belief. A belief that ordinary isn’t ordained. Mr. Flick founded 360° Painting in 2006. The brand quickly grew into one of the top painting franchises in the nation. Soon after, Mr. Flick began to acquire several home service brands, building a franchise family throughout the United States and parts of Canada. Premium Service Brands is now an industry leader with over 1,000 units and 9 brands.
Mr. Flick is also a passionate philanthropist. He founded Kids-Lift, the nonprofit affiliate of Premium Service Brands, in 2008. Kids-Lift works to provide food, clothing, school supplies, and more to underprivileged kids in local communities.
Patrick Dannelly Read Bio

Patrick Dannelly Leadership
Chief Financial Officer
Patrick Dannelly has over 25 years of financial management, senior business leadership, and consulting experience. Mr. Dannelly served as a senior manager at Deloitte before joining as VP of Finance at eSpire Communications. He eventually founded Dannelly Consulting, and has provided financial services to federal programs and high-end companies. Mr. Dannelly joined Premium Service Brands in 2021.
Roxanne Conrad Read Bio

Roxanne Conrad Leadership
Chief Operating Officer
As the Chief Operating Officer, Roxanne is responsible for overseeing the day-to-day operations of the entire franchise system, ensuring consistency, efficiency, and support across all locations. She plays a pivotal role in developing and implementing growth strategies, streamlining processes, and fostering a culture of innovation and collaboration within the organization. Before joining PSB, Roxanne held key leadership positions in various organizations, where she honed her expertise in operations management, business development, marketing, and public relations. Driven by a passion for excellence and a relentless pursuit of success, Roxanne is instrumental in driving the growth and prosperity of Premium Service Brands.
Vivi Nellen Read Bio

Vivi Nellen Leadership
VP of Premium Service Brands
Vivi gets the PSB story, and all the awesome things we do, out into the world with a focus on our philanthropic affiliate Kids-Lift. She helps get our corporate team in Cville involved in helping kids in our community as well as working with franchisees across the country. She was the Director of Events and Community Engagement for a local tech company. With experience in event planning, fundraising, hospitality, and community outreach. She’s excited to follow her passion for helping others and making a difference in kid's lives.
Nathan King Read Bio

Nathan King Leadership
General Counsel
Nathan manages the company’s legal affairs and leads the legal department. He oversees M&A activity, ensures compliance, mitigates risk, and navigates legal matters.
Prior to joining Premium Service Brands, Nathan worked for the Chief Judge of the Virginia Court of Appeals, in private practice, and most recently served as the General Counsel of a nationally recognized home performance contractor.
Gabe Colon Read Bio

Gabe Colon Leadership
Executive VP of Performance
As the Executive Vice President of Performance, Gabe's new role oversees both our L&D Team as well as all Brand Leads and Coaches for all Brands. His primary responsibility in this role is to offer greater support to Owners across every level of their Entrepreneurial Journey. In partnership with his Team, they are focused on refining our operational processes, evolving our Training programs, and helping all Owners increase performance within their respective markets. Gabe comes to us with 20+ years of Corporate America experience, more than 5 years of Business Ownership, and a lifetime of helping others succeed. Leading and Coaching people is in his DNA, and we are excited about his ability to lead our Brands into the future.

Performance

Jim Norconk Read Bio

Jim Norconk Performance
President of 360° Painting
As President of 360° Painting Jim's focuses on operations, franchise support, systems adoption, training as well as franchise and system growth. Jim is also a 360° Painting franchise owner. Before owning a 360° Painting franchise Jim spent 23 years in the substance abuse rehabilitation industry where he spent part of his career as a therapist and clinical director and then moved to the operation side and built and ran substance abuse treatment facilities. For 360° Painting Jim's focuses on operations, franchise support, systems adoption, training as well as franchise and system growth. Jim is also a 360° Painting franchise owner. Before owning a 360° Painting franchise Jim spent 23 years in the substance abuse rehabilitation industry where he spent part of his career as a therapist and clinical director and then moved to the operation side and built and ran substance abuse treatment facilities.
Travis Nicolette Read Bio

Travis Nicolette Performance
President of ProLift Garage Doors
Travis oversees the operational excellence and growth of ProLift, while collaborating with other PSB brand leaders to drive innovation in the home services industry. He joined ProLift as a franchise owner in 2021, after a 15 year corporate career, and quickly scaled his business by leveraging the brand strategy, technology, and excellent customer experience.
JonMarc Radspinner Read Bio

JonMarc Radspinner Performance
Vice President of House Doctors
Jonmarc is the Vice President and Brand Lead for House Doctors. In his role, he focuses on helping the system grow through continued vision and strategy for the brand. He also collaborates with the Franchise Advisory Council to ensure that the systems being created are relevant and helpful for the franchisees. He works to remove barriers for franchisees, new and established, as well as help them accelerate faster through the new systems and programs that are released to the system.
Jessica Ruenz Read Bio

Jessica Ruenz Performance
Vice President of Kitchen Wise & Maid Right
Jessica leads two brands through growth, while spearheading new initiatives to provide the best opportunities to franchise owners. She has spent over 11 years in the franchising space within the home services industry with a large focus on operations and franchise coaching.
Kate Horner Read Bio

Kate Horner Performance
Brand Lead, The Grout Medic
Kate hosts several franchise peer groups and leads the playbook initiatives for growing businesses. Before joining PSB , she worked as a consultant to evaluate processes and efficiency for local businesses. She’s built resources and educated new business owners on how to start a business from idea to maintenance and idea to scale by creating and optimizing processes.
Amy Zalusky Read Bio

Amy Zalusky Performance
Brand Lead of Window Gang
Amy leads the growth and development of the Window Gang brand. Amy is a previous Window Gang franchisee with over 18 years of experience starting up, sustaining, and growing a thriving business and positioning it as a leader in the industry.
Carter Purves Read Bio

Carter Purves Performance
Brand Lead, RooterMan
Carter is the brand leader for RooterMan. In this role, he assists franchisees in launching, scaling, and sustaining their businesses while serving as the primary point of contact for the franchise partners.
Marty McGraw Read Bio

Marty McGraw Performance
Vice President of Commercial Services
As the Vice President of Commercial Services, Marty is responsible for the growth and development of commercial services across all Premium Service Brands. He has 2 primary roles. The first role is to develop and implement a commercial operational roadmap for franchisees interested in growing the commercial segment of their business. He offers operational support to owners based on best practices and personal experiences within his own 360 Painting franchise. The 2nd role is to generate commercial leads through building relationships with vendors and commercial clients that can be supported by multiple franchise locations and brands.
Mark Eschenbacher Read Bio

Mark Eschenbacher Performance
Franchise Business Coach
Mark is a passionate business coach who supports the personal and professional development of franchise owners through coaching sessions, peer group facilitation, and playbook initiatives. With over 25 years in the home services industry and franchising, he has extensive experience in sales, operations, and leadership in businesses ranging from start-ups to large, industry-leading teams.
Jamie Holland Read Bio

Jamie Holland Performance
Director of Launch
As a Director of Launch, Jamie works with our new franchise owners and supports them in building a solid foundation for their new business. She accomplishes this through coaching sessions, facilitating peer groups, and one-on-one training. Jamie comes to PSB with over 20 years of experience working for a Fortune 500 company in sales, marketing, product development, and management. She also owned a successful small business for 15 years, wearing several hats including sales, marketing, and accounting responsibilities.
Ann Lily Read Bio
Ann Lily Performance
Franchise Business Coach
A performance-driven professional dedicated to business development success! Experience in franchise development, consulting in healthcare services management, strategical planning, auditing, regulatory, and executive training. Excel in devising both traditional and inventive solutions that transform stagnant or declining businesses into positive cash flow with revenue growth and profit margin increases.
- An entrepreneur since 19, 40 years in business development including three decades in healthcare on the business side of medicine working w/ physicians, mergers & acquisitions, and building revenue streams.
- In November 1999, she divested from HCA Healthcare Corporation and cofounded a regional Management Service Organization servicing the mid-Atlantic region. Facilitated the growth of business migration from a large healthcare corporation to a private sector service mix delivered 168 physician groups. The company’s annual revenue of $30M
- The last 10 years in franchising as an entrepreneur coach, Franchisee with The Entrepreneur’s Source, and Denver’s Chamber of Commerce Launch Coach with television’s Shark Tank feeder program.
- Most recently helped grow a start-up health & wellness franchise to $5M to set the company up for private equity acquisition
Jeremy Krumwied Read Bio

Jeremy Krumwied Performance
Franchise Business Coach
Jeremy currently teaches and trains owners on how to grow their Maid Right businesses. He helps develop content to better train owners and their staff on the Maid Right process. He reviews financials, processes, and training to create a growth plan for each location that aligns with the owner's goals for their location.
David Muirhead Read Bio

David Muirhead Performance
Franchise Business Coach
David brings 18 years of hands-on experience in franchising as both owner and operator of a The Grout Medic Franchise, alongside his role as a dedicated Business Coach for the brand.

Operations

Alex Janssens Read Bio

Alex Janssens Operations
Manager of Product Operations
Alex helps new users set up and train on the organization's CRM, learning portals, and other platforms, and helps legacy users troubleshoot issues as they arise. Previously a Head Chef for 3 years. Alex has industry certifications (CompTIA A+ and Network+) and is currently at PVCC for AAS in Information Technology - Cyber Security.
Shandi Bradley Read Bio

Shandi Bradley Operations
Office Manager
With an integration of administrative expertise and creative design skills, she adeptly manages our corporate office's day-to-day operations. Shandi's knack for cultivating strong relationships ensures smooth collaboration with clients and vendors, enhancing our team's effectiveness and operational efficiency. From coordinating visitor logistics to leading special projects, her commitment to organizational excellence nurtures a vibrant and innovative workplace culture.
Dylan Moore Read Bio

Dylan Moore Operations
Software Support Specialist
Dylan, as a Software Support Specialist, is responsible for solving a wide variety of technology issues for franchisees and our corporate team. Dylan is a 2021 graduate of Christopher Newport University with a background in Information Science.
Forrest Brown Read Bio

Forrest Brown Operations
Software Support Specialist
Forrest is a member of the Software Support desk, assisting owners with essential computer operations, onboarding new employees, and providing solutions to franchisees for all their technological needs. Born and raised in Indiana, Forrest attended Purdue University and Indiana University before moving to Charlottesville to work for PSB's corporate team. Previous roles include positions working in IT consulting and college athletics.
Sujeet Alwin Read Bio

Sujeet Alwin Operations
Software Support Specialist

Sujeet is responsible for providing solutions and helping streamline different operations for different employees and departments throughout the company. He graduated from James Madison University, and worked with Quantiphi Inc. and interned at PSB before joining the team.
Ricky Saeturn Read Bio

Ricky Saeturn Operations
Help Desk Specialist
Ricky handles technical support, maintaining smooth operations of computer systems for groups and employees. He resolves issues in a collaborative team environment especially in the navigation of system integrations and building of efficient processes. Previously, Ricky worked as a Service Desk Technician with military and government agencies to include the Army, Navy, and VA/DoD. Previously served 4 years in the United States Marine Corps and ending career as a Sergeant.
James Henderson Read Bio

James Henderson Operations
Data Analyst
James currently serves as the primary conduit of data analysis and validation at PSB. He works cross-departmentally to ensure we generate reliable insights to support our franchise partners. James graduated from the University of Virginia.
Deborah Denney Read Bio

Deborah Denney Operations
Paralegal
Deborah acts as the Paralegal for the company helping the General Counsel manage legal affairs by drafting legal documents and reviewing documentation for legal issues. Prior to joining Premium Service Brands, Deborah worked as a Paralegal for the United States Army for over 17 years in a variety of positions, getting experience in Legal Assistance, Military Justice, Fiscal Law, and Claims, and even served as a Curriculum Developer for the Judge Advocate's General Corps.

Marketing

Courtney Spain Read Bio

Courtney Spain Marketing
Senior Director of Marketing Operations
As the Senior Director of Marketing Operations, Courtney's primary responsibility is to collaborate with the marketing team to ensure that all systems and processes are optimized, enabling our franchisees to successfully execute their marketing plans. Over the past decade, her career has focused on roles in both marketing and operations. Courtney is passionate about leveraging insights from these dual perspectives to identify and seize opportunities more effectively.
Nicole Starkey Read Bio

Nicole Starkey Marketing
Graphic Design Manager
As Graphic Design Manager, Nicole has helped lead the rebranding of all 8 brands under the PSB umbrella and the builds out marketing playbooks for all brands. Nicole obtained her B.A. in Studio Art and a Post-Baccalaureate certification in Graphic Design. Before PSB, she worked as a freelance designer, continuously enhancing her portfolio.
Martin Kroszkiewicz Read Bio

Martin Kroszkiewicz Marketing
Digital Growth Infrastructure Manager
I specialize in Marketing Strategy Development and Integration with a focus on the digital realm and performance. In my previous experience, I worked with global and local businesses across many areas of marketing. I am a certified Media Buyer, Email Marketer, SEO’er, Content Creator, and Website wizard.
Cait Hussey Read Bio

Cait Hussey Marketing
Field Marketing Manager
As Field Marketing Manager, I coach franchisees in brand marketing strategies and do individual marketing coaching sessions. I develop localized marketing strategies and programs and track data for growth insights. I conduct audits to ensure they are documented and enrolled in available marketing programs.

Finance

Connor Deal Read Bio

Connor Deal Finance
Controller
Connor works with the CFO and accounting team to report and budget PSB’s financials in a timely and accurate manner. Connor started his career in accounting, working for a small winery in central Virginia. In just over four years, he went from bookkeeper to Head of Finance and Assistant General Manager.
Rashel Drumheller Read Bio

Rashel Drumheller Finance
Director, Development Operations
Rashel is responsible for ensuring all aspects of PSB's Financial Development for all brands. In addition, responsible for Royalty Manager with a specialized focus on Agreement Versions in FranConnect. Before joining PSB, she worked 20 + years for a locally owned and operated fuel-distributing company (Tiger Fuel Company..
John Deal Read Bio

John Deal Finance
Manager, Accounting Operations
John is an Accounting Specialist in both payables and receivables, as well as reports and reconciliation. Graduate of Radford University with a Degree in Finance.

Franchise Development

Matt Reeves Read Bio

Matt Reeves Franchise Development
Senior Vice President of Franchise Development
Matt helps franchise candidates explore home and commercial service franchise businesses to see if there is a mutual fit with Premium Service Brands. He has 11 years of experience in the service franchise industry, and has helped over 600 people find the right franchise opportunity.
Justin Penard Read Bio

Justin Penard Franchise Development
VP of Franchise Development
Justin, born and raised in Irving, Texas, is a proud Dallas Cowboys fan. He graduated from Texas Tech University in 2006 and began a career in Houston, specializing in selling Employee Benefits. In 2018, Justin invested in his grandparents' lakehouse on Lake Whitney, allowing him to live by the water and commute just 45 minutes to Waco, Texas, for his franchising career with Neighborly. Despite being new to franchising, Justin found a passion for it, enjoying meeting new people and assisting them in improving their lives through franchising opportunities. He finds great satisfaction in helping people achieve their goals, regardless of where they are located, and embraces the change from city life to a more relaxed lakeside environment.
Brian Hill Read Bio

Brian Hill Franchise Development
Vice President of Development
Brian is a seasoned expert in franchise development with eight years of experience and two years as a franchise consultant. A proud veteran of the US Air Force, Brian leverages a disciplined and strategic approach to his work. An avid reader and gamer who loves sports, particularly cheering for the Dallas Cowboys and Texas Rangers, Brian expertly balances a rewarding professional career with a fulfilling family life. Married with a 9-year-old son, Kaden, and a beloved dog, he showcases a blend of commitment, expertise, and dedication in all endeavors. Brian is excited to bring his experience to House Doctors and Window Gang to find the right owners for the system.
Rachel Hutcheson-Layton Read Bio

Rachel Hutcheson-Layton Franchise Development
Franchise Development Coordinator
As a Franchise Development Coordinator, I facilitate connections between candidates, consultants, and the right developers for their desired brands. I ensure that our collateral and consultant information is always current, helping people learn about our brands and choose the best fit. Additionally, I support all developers by providing whatever they need to ensure our candidates experience the best discovery process possible.

Insight Business Solutions

Tracey Felts Read Bio

Tracey Felts Insight Business Solutions
President of Insight Business Solutions
As the President of Insight Business Solutions Tracey is responsible for all processes and organizational development of the Contact Center. Her goal is to combine a passion for great customer service with technological growth to positively impact franchisees and their customer base. Tracey has over a decade of experience in leadership, customer service, and franchising.

Leadership

Performance

Operations

Marketing

Finance

Franchise Development

Insight Business Solutions

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