Why 2023 is the Perfect Year to Start a Business

The economy is in recovery mode
There’s no way around it; COVID completely changed the business landscape. The pandemic ushered in a new wave of remote work, and altered the way we think of traditional 9-to-5 jobs. More and more workers are leaving their jobs in search of a more flexible way of living. As the economy continues to recover from the impact of COVID, now is the time to think about entrepreneurial ventures.

Technological advances
New technology is making it easier and more affordable for prospective entrepreneurs to start a business. It also makes semi-absentee ownership more practical. Many franchise opportunities, including those at Premium Service Brands, don’t require you to leave your current position.

Market research has reached new heights
We are in a new age of market research. Now more than ever, businesses can pinpoint their target consumers, and tailor marketing campaigns toward their audience. Targeting a specific market improves lead generation and conversion exponentially.

Connecting with customers
Social media is nothing new, but in 2023 there are endless social avenues to promote businesses. Free social platforms like LinkedIn, Facebook, Instagram, and TikTok make it extremely affordable to organically advertise your small business. They also make it easier to connect with current and potential customers.

The franchise industry is booming
The end of the pandemic has seen an increase in franchise ownership. In 2022, the International Franchise Association (IFA) “estimated that 792,014 franchise establishments were responsible for almost 8.5 million jobs and $788 billion in output.” Now is the time to take the leap into franchising